Coupons can drive sales, but use them wisely to protect your profit margins.
Do
- Use coupons for special occasions (holidays, product launches, milestones).
- Set expiry dates to create urgency.
- Track which coupons perform best.
- Use minimum order amounts to increase average order value.
Don't
- Offer discounts so steep you lose money on every sale.
- Run coupons constantly — they lose their appeal.
- Make codes too complicated to type on mobile.
Pro tip: A 10–15% discount is usually enough to nudge someone who's on the fence about buying.