By default, your product's name and description are used for search results and social shares. But you can customise both — sometimes a punchier title or a shorter description works better than the full product details. The SEO & Sharing section gives you live previews of what people will see.
Where to find it
Open any product (Dashboard → Products → tap a product, or create new). Scroll near the bottom and tap SEO & Sharing to expand the section.
What's inside
- Google Preview — live preview of how your product will look in Google search results
- Social Preview — live preview of how it'll look when shared on Facebook, WhatsApp, Twitter, etc.
- Search title — custom title (overrides the product name for search/social)
- Search description — custom description (overrides the auto-generated one)
- URL slug — the part of the URL after your domain
Search title
This is the headline people see in Google. Aim for 50–60 characters — long enough to be descriptive, short enough that Google doesn't cut it off.
Tips:
- Put your most important words first (Google sometimes truncates the end)
- Include the product type and key features (e.g. "Cotton T-shirt — Crew neck, Navy")
- Avoid promotional fluff ("Best deal!", "Hurry!") — Google often filters these out
- Don't cram in keywords. Write something a real person would click on.
If you leave this empty, your product name is used. The character counter and progress bar tell you when you're in the sweet spot.
Search description
The 1–2 sentence summary that appears under the title in Google. Aim for 120–155 characters.
Tips:
- Write it like an ad — give people a reason to click
- Mention the benefit, not just the feature ("keeps you cool" beats "100% cotton")
- Include a call to action ("Shop now", "See sizes available", "Free delivery from KES 3,000")
URL slug
The part of the URL after your domain. For "Red leather handbag", the slug might be red-leather-handbag, giving you yourshop.com/red-leather-handbag.
Tips:
- Keep it short and meaningful — 3–5 words
- Lowercase, dashes only (no spaces or special characters)
- Don't change a slug after sharing the product link widely — old links will break
Leave it empty to auto-generate from the product name.
Social Preview
The image shown when someone shares your product on Facebook, WhatsApp, or X (Twitter) is your first product photo. To change it, reorder the gallery so a different photo is first.
The title and description on social shares use your search title and description (or the product name and short description if those fields are empty).
When custom SEO is worth it
- Bestsellers — your most-searched products deserve hand-tuned titles and descriptions
- Long product names — if your name is too long for Google, write a shorter title here
- Generic products — if you sell the same thing as 100 other shops, custom SEO helps you stand out
For most other products, the auto-generated title and description work fine. You don't have to fill in these fields for every product.