You can let customers browse and tag your products directly on Instagram and Facebook by setting up a Meta Commerce catalog. The good news: you don't have to upload products one by one. Use the same product feed URL we generate for Google Merchant Center.
Before you start
- A custom domain connected to your shop
- A Facebook Page for your business
- An Instagram Business or Creator account (linked to that Facebook Page)
- A Meta Business account at business.facebook.com
Step 1 — Get your product feed URL
Same URL as Google Merchant Center. Go to Dashboard → Shop → Search Engines → Product catalog feed and copy it. It looks like:
https://yourshop.com/merchant-feed.xml
Step 2 — Open Meta Commerce Manager
Go to business.facebook.com/commerce_manager. Click Get started and choose Create a catalog.
Step 3 — Create your catalog
- Choose E-commerce as the catalog type
- Pick how you want to upload products — choose Use a data feed
- Give your catalog a name and select your business
Step 4 — Add the product feed
- In the catalog, go to Catalog → Data sources
- Click Add products → Use a data feed
- Choose Set a schedule (recommended)
- Paste your merchant feed URL
- Set the schedule to Daily
- Save
Meta will fetch your feed within a few hours and start importing products.
Step 5 — Connect to Instagram & Facebook
Once products are imported:
- Instagram Shopping: in your Instagram Business app, go to Settings → Business → Shopping and connect your catalog. Approval can take a few days the first time.
- Facebook Shop: go to your Facebook Page → Shop tab and link your catalog.
Tagging products in posts
After approval, you can tag products in:
- Instagram posts and reels
- Instagram stories
- Facebook posts
Customers tap a tag, see the product details, and can come straight to your shop to buy.
Why one feed for everything?
Your shop's merchant feed is in a standard format that Google, Meta, and TikTok all understand. This means you maintain your products in one place — your shop — and they automatically sync across every platform you sell on. No separate uploads to keep in sync.