The analytics page (Dashboard → Analytics) gives you a quick read on how your shop is doing. Here's exactly what each number, chart, and section means — and what to act on when something looks off.
Period tabs
At the top, three tabs let you switch the time window:
- This Week — the last 7 days
- This Month — the current calendar month so far
- Last Month — the previous full calendar month (good for monthly comparisons)
The numbers and charts on the page change to match whichever tab you have active.
Revenue card
Shows your earnings for the selected period. The smaller line beneath compares to your all-time revenue, so you can see how recent performance stacks up against your full history.
If you don't have any revenue yet, the card switches to show total orders and pending orders instead — useful when you're just starting out.
Visits card
Four numbers describe how many people are visiting your shop:
- Today — page views in the last 24 hours
- This Week — total visits in the last 7 days
- Unique this Week — how many different people visited in the last 7 days
- All time — total visits since you launched
If "Unique this Week" is much lower than "This Week", the same people are coming back repeatedly — that's a great sign of returning interest.
Sales chart (daily bars)
A bar chart showing revenue by day across the selected period. Use it to spot:
- Best days of the week — most shops have a peak day. Knowing yours helps you time promotions and content.
- Sales spikes — did you post on social media that day? Run an ad?
- Quiet stretches — gaps that need a content push or promo
Views chart (daily bars)
Same shape as the sales chart, but for shop visits instead of revenue. Comparing the two charts reveals a lot:
- High views, low sales — visitors are landing but not buying. Usually a checkout, pricing, or trust issue.
- Low views, high sales — your existing customers are buying well; you need more traffic to grow.
- Both rising together — healthy growth.
Traffic Sources (last 30 days)
Shows where your visitors are coming from. Common sources:
- Google — found you via search
- Facebook / Instagram / TikTok / Twitter / YouTube / Pinterest / WhatsApp — social platforms
- Direct — typed your URL or used a bookmark (these are usually returning customers)
The bars show what percent of your traffic each source brings. Use this to:
- Focus your effort. If TikTok is bringing 60% of your traffic, post more there.
- Spot weaknesses. If Google is 5% but should be more, your SEO setup needs work.
- Diversify. Relying on one source is risky — if their algorithm changes, your traffic crashes.
Popular Products (last 30 days)
Lists the products with the most views in the last 30 days. Each product links straight to its edit page, so you can quickly:
- Improve the photo on a popular product (any improvement here has outsized impact)
- Mark popular products as Featured to drive even more views to them
- Make sure popular products are well-stocked
Most-viewed isn't always best-selling. If a product gets lots of views but few orders, the photo or price is doing its job at attracting attention — but something on the page (price, description, photos, trust signals) is stopping the conversion. Investigate those.
What's NOT here
Some things you might expect to see but aren't in this dashboard:
- Cart abandonment rate — not tracked separately. Compare orders against checkout starts in your charts.
- Conversion rate by product — would need page-level tracking. Use Google Analytics for that.
- Cohort or repeat-customer analysis — see your customer list, which shows orders per customer.
For deeper analysis, connect Google Analytics — it tracks every page, every session, and offers reports our built-in analytics doesn't.
How often to check
- Daily glance — just to make sure orders are coming in and nothing's broken
- Weekly review — pick the "This Week" tab on a Monday morning. Compare to last week.
- Monthly deep dive — open "Last Month" on the 1st of each month. Look at trends, not single days.
Don't obsess over daily fluctuations — single-day numbers are noisy. Trends over a week or month tell the real story.