Practical playbooks for selling more
A complete, plain-English guide to running ads for a Kenyan online shop. What to set up, what to skip, and when each platform is actually...
What the Consumer Protection Act actually requires, a returns policy template you can copy, M-Pesa reversals, and how to tell damaged...
Six quick replies that save 50 messages a day, the broadcast list rules that don't get you banned, the 3-message complaint script, and...
Why TikTok still has organic reach in Kenya, the five content types that work, the 30-day commitment that beats the algorithm, TikTok...
How Instagram actually works for Kenyan online shops in 2026 — Reels, Stories, paid ads at KSh 200/day, hashtags that work in Kenya, and...
The five-part structure for product descriptions that convert — hook, story, specs, proof, reassurance. Copywriting tips for Kenyan...
You don't need a DSLR. A phone, a window, and KSh 50 of card and foil cover 90% of professional product photography. The setup, light,...
The full-cost pricing formula, competitor research that doesn't lose you money, psychological pricing that works in Kenya, and when to...
Turnover Tax, VAT, eTIMS, individual income tax, real penalties, and a step-by-step monthly filing routine. Written for Kenyan online...
What Shopify actually costs in Kenya, the real alternatives (MyDuka, WooCommerce, Jumia), a side-by-side feature table, and how to...
Why WhatsApp alone hits a ceiling, how to set up WhatsApp Business properly, where to place your shop link so customers actually tap it,...
Realistic 2026 prices and use-cases for the couriers Kenyan online sellers actually use, plus a flat-rate shipping policy that does not...